Task 29 – Final Edit


Evaluation Question 1 – In what way does your media product, use, develop or challenge forms and conventions of real media products.

9 Keys Shots from our Final Edit of “Alarm”.

Screen Shot 2017-03-19 at 18.05.07The first shot from my music video is the time-lapse of the sky. By filming and using shots of the sky my music video conforms to conventions of real media products. Many music videos often have shots of the sky in them, an example of this is the music video for “One Last Time” by Ariana Grande.  We chose to add this into the opening of our music video as the time lapse is fast and matched the beat of the song and gives a powerful effect.

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The next shot I have chosen for my nine is the above one of the beach. Beaches are locations that are often filmed and used within music videos. An example of beach in a real life media product is from the music video for “Sunsets” by Kid Ink. The start of the music video shows the sky and then the beach. I like this shot as I feel it adds calmness to the video after the quick and choppy editing from the start.

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The side profile shot of Elita (picture above) is a very powerful image. In this shot Elita acknowledges the camera and addresses it. I feel that this creates a strong impact on the audience as she creates eye contact. Side Profile shots are seen regularly within Music videos. An example of this is “Style” by Taylor Swift, the opening of her music video begins with a side profile shot creating an impression on the audience. This is the first time in our music video that an actor/actress addresses the camera and it is the first time the audience sees Elita properly and not in the sharp editing at the start.

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The above shot is of the happy couple before the girlfriend is aware that he is cheating. This shot/similar shots are seen throughout pop music videos as many videos revolve around the idea of relationships. This shot also relates to different audiences as many audience members relate to similar situations/have experienced them.

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For some of the lip-sync sections of the video Klara and I chose to use Coloured LED Lights to colour the shot. This is something that is seen throughout Pop Music Videos, our inspiration from these shots came from “Ain’t My Fault” by Zara Larsson and “Rehab” by Rihanna ft Justin Timberlake. The coloured lights create a powerful effect that match conventions of pop because of the bright colours.

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For the Black and White Lip-sync sections we took inspiration from the video for “Single Ladies” by Beyonce as the black and white changes the feel of the video. In our video this section created contrast because of the lack of colour. I feel that these shots were especially powerful for the Lip-sync.

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Klara and I chose to include the image above as it gave the impression of waiting for someone/something. By George looking out the window and checking his phone it appears as though he is expecting something to happen. Shots like this are widely used in music video to create this idea within the video. Because our storyline revolved around the idea of cheating we felt that this shot of George showed that he was reflecting on what he had done and regretted it.
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In our music video we used the above shot of fireworks to create impact when the beat dropped. We took inspiration for the firework shots from the original video for “Alarm” by Anne-Marie. I feel that this shot is powerful and fun and also matched with other shots in the video colour-wise. Shots of fireworks are often seen within music videos as they can be used to highlight changes/drops in the music.

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This is the final shot that I have chosen to comment on. The above shot of a rock concert added depth into our music videos. Gigs and performances or clubs are often included in music videos, the pink lighting used also fit into our video nicely as we had also used pink and purple lighting in other shots.

Overall, these are 9 of the key shots within my music video, why I chose them and how the relate to published media products.